We are looking for an experienced Head of Growth professional who has steep experience in the Fintech or b2b Software as a service industry.
As Head of Growth Marketing you will be required to,
Be responsible for the marketing strategy and end-to-end campaign execution
Utilise your Fintech experience to your advantage
Bringing marketing innovation and thought leadership by being the expert and driving force behind growth marketing
Stay on top of Facebook/Google/ad networks features and technologies
Take the lead in starting up initiatives
Utilise your understanding of digital marketing concepts, email, social media, tying marketing programs to ROI metrics.
To be considered for this role, you must possess the following,
5+ years of experience in Digital Performance and Growth Marketing in b2b
Experience in a Fintech environment
Experience in running campaigns with Facebook Ads Manager, Google Ads, Google Ads Manager, Google Display & Video 360 and Google Studio.
Able to use tools such as Tableau, Appsflyer and Google Analytics.
Analytical with a natural curiosity to measure, test and learn from data to achieve the best possible results.
Deep knowledge of how to drive business and marketing through digital channels, including email, paid and organic social media etc.
Proactive in Problem Solving